Hawkings
The growth analyst built into the dashboard. It reads your live Fictura data, answers in plain English, and proposes changes it is never allowed to make itself.
Hawkings is the assistant in the dashboard: the reading-glasses pill in the bottom-right corner of every screen, or Ask Hawkings. It answers questions about your app using your actual event data rather than general advice, and it opens as a panel that pushes the page aside instead of covering it, so the numbers you are asking about stay on screen.
It knows which screen you are on. Asking "can I call a winner yet?" on Experiments and on Paywalls are different questions, and Hawkings reads the room before it reads the data.
What it can see
Hawkings calls the same read APIs the dashboard does, scoped to the app selected in the header:
| It can read | Which answers |
|---|---|
| Headline metrics and the conversion funnel | Where users stop, and how much each step costs you |
| Events and your tracking plan | Whether something important is going unmeasured |
| Cohorts by billing outcome | What converters did that cancellers didn't |
| Paywalls and onboarding flows, with which is live | What to test, and against what |
| Experiment results | Whether a test has actually resolved |
| Spend, campaigns and ROAS from paid ads | Which campaigns pay for themselves |
| App Store Connect subscription products | Whether a paywall references a product that exists |
| App identity: bundle ID, Team ID, Android package and fingerprints, store addresses, website | Whether your links can open the app and reach the right store |
| These docs, including the dashboard map | How a feature works, and where anything is in the dashboard |
What it can and cannot change
Hawkings mostly reads. It can do a few setup tasks when you ask it to in chat, such as saving your app identity fields. It cannot ship a paywall, start an experiment, pause a campaign, or change a budget. When the data argues for a change it drafts a proposal and sends you to the page where you confirm it. The assistant that can move your revenue is deliberately never one sentence away from doing it.
Finding your way
Ask Hawkings where something is, like "where do I put my bundle ID?" or "how do I connect Postiz?". It searches these docs and the dashboard map, then tells you the page and the steps.
When it cannot confirm that something exists, it says so. It points you to the Help page instead of guessing.
Getting a good answer
Hawkings is built to refuse to guess, and that shapes how to ask:
- It will tell you the sample is too small. Below roughly 100 users in a funnel step it says so rather than reading noise as signal. That is the correct answer, not a failure.
- It separates measurement from estimate. Industry ranges are marked as rough figures; your numbers are never presented as anything but your numbers.
- It distinguishes attributed from blended. On revenue questions, campaign-attributed metrics and blended totals are reported separately, and unattributed revenue is called out rather than quietly folded into a campaign.
- Ask for the decision, not the dashboard. "What's the single highest-impact thing to fix?" gets further than "show me my metrics", because the numbers are already on the screen behind it.
Starting over
⋮ → New chat clears the thread and starts a fresh one. Conversations are kept per app and per person, so your threads are yours. A teammate on the same app does not see them.
Attach a PDF, CSV, or Markdown file with + and Hawkings will read it alongside your live data. See Attaching files for what it accepts and what happens to what you upload.
Answers can be wrong
Hawkings generates its answers from your event data, and generated answers can be mistaken, particularly on small samples or unusual instrumentation. Treat it as a fast analyst with access to your numbers, not as an auditor. Anything it proposes is worth the same sanity check you would give a colleague's suggestion.
Template → preview → store
How a paywall goes from a template key to a live surface to money — and where each piece of truth lives along the way.
Attaching files
Give Hawkings a PDF, CSV, or Markdown file to read alongside your live data — what it accepts, what it does with it, and what it deliberately never keeps.