Home
The first page you see after you sign in. Your main numbers, what needs you today, and the last 30 days at a glance.
Dashboard → Home. It is the top row of the sidebar, above the Analytics group. It is also where you land after you sign in, and where the Fictura logo takes you.
Home shows the app picked in the header. Every number on it covers the last 30 days unless the card says otherwise. Money is shown in US dollars.
The top of the page
- The greeting. It uses the name you set in Settings → General → Full name. Below it is today's date.
- Full analytics → opens Analytics → Overview, where every number here has more detail.
- The number row. Net revenue, Installs, Trial → paid, and Active users (or Users). It is the same row as the top of Overview.
Needs you today
A short list of things worth your attention. The count in the corner says how many are open. Each row has a button that takes you to the right page. A row only shows when the data supports it:
| Row | When it shows | Button |
|---|---|---|
| A variant is winning | A running experiment set to notify you has a clear winner. It waits for you to ship it. | Review opens Experiments. |
| Users are in trial right now | At least one user is in a free trial. | Compose opens Push. |
| Cost per trial moved | Your cost per trial went up or down by 20% or more, this week against last week. Needs at least 14 days of data. | Open opens Paid Ads. |
When nothing is open, the card says so.
Left column
- Activity. A chart of events over the last 30 days, with the total in the corner.
- Where users drop. Your conversion funnel. Each step shows how many users reached it and what percent made it from the step before. The biggest drop is red, with one line under the chart naming it.
- Recent transactions. The newest six purchases. Each row shows the country, the user, the product, the amount, when it happened, and what kind of payment it was. Click a row to open that user. All users → opens Overview.
Right column
- Live experiment. The experiment running right now, if there is one. Each variant shows its rate. The bar shows how likely it is to be the best. Under that is the confidence. The button reads Ship the winner when the result is clear. Otherwise it shows the confidence the test ships at, and takes you to review it. With nothing running, it offers a link to start one.
- Yesterday. Ad spend, Trials started, Cost per trial, and Blended ROAS for yesterday.
- Subscriptions. Where every trial user stands today: In trial, Converted, Cancelled, Expired.
- Latest events. The last five events your app sent. A green dot means success, red means failure, blue means anything else.
Empty cards are honest
A card with no data says so, like "No trials yet" or "No funnel data yet". It never makes up a number. Most cards fill in once your app sends events and your RevenueCat webhook is saved in Setup.