Events
Value moments
Star the one event that means a user got what they came for. The funnel's last step and cohort compare are built on it.
A value moment is your app's "aha" made measurable — the generation that succeeded, the plan that got created, the first export. Exactly one event per app holds the star at a time; starring a new one moves it.
What it drives
- The conversion funnel's final step — the funnel reads
app_open → onboarding_completed → paywall_shown → trial_started → <your value moment>. - Cohort compare — the value-moment columns (average value events, success rate, share who reached it) are all computed against the starred event.
Choosing well
Pick the event whose success status genuinely separates a served user from a bounced one, and send it with honest statuses — a value moment that fires on attempts rather than successes flatters every number downstream. When nothing is starred, the funnel falls back to generation_finished.