Creators
Named creator links and a 28-day funnel — no rate cards, no invoices, no payout ledger.
Dashboard → Creators. This is smaller than "a creator program" — it's creator records plus a funnel over the links tagged to them.
Creators and their links
A creator is a name, handle, platform, and optional notes. A creator link is an ordinary tracking link with creator_id set — create one from the Links page's link sheet, or from the Paid Ads page's link section. Deleting a creator doesn't delete their links; it just clears the tag.
There are no payouts
No rate card, no commission calculation, no invoice, no payment ledger — this page tracks attribution to a creator, nothing about paying them. The closest adjacent thing is the cost you can declare on any link (CPC/CPM/CPI), which feeds ROAS math only.
The funnel
Per creator, over a fixed trailing 28 days: links, clicks, installs, trials, paid, revenue. Two things worth knowing about what's actually being counted:
- Clicks includes impressions — the count isn't filtered to click-type events the way the attribution dashboard's numbers are, so a creator link with an active pixel will show a higher "clicks" figure than the redirect endpoint alone produced.
- "Deterministic" here means "traceable to this creator's link," not "certain." An install attributed via the probabilistic or view-through rungs (see How attribution works) still counts in a creator's funnel if the winning link happens to be theirs — the funnel doesn't filter by match type.
Read the funnel as a shape, not a precise count against the attribution dashboard's numbers — the two are computed differently on purpose (this one's fast and creator-scoped; that one's the source of truth for reporting).