Create an app

Dashboard → New app. Paste the app's store link and press Add.

• One link, either store. An App Store link or a Google Play link, whichever you have to hand; the page works out which store it is. The listing supplies the name, icon and category, and the bundle id / package name and store page are saved with the app, so creator links, Universal Links and artwork work from the first minute. A bare bundle id or package name works too.
• The other store, the commission and tax live on Setup. New apps are saved at the 30% headline rate; if the account is on Apple's Small Business Program or Google's equivalent (15%, under $1M a year), switch it on Dashboard → Setup. Every ROAS figure on the dashboard is net of it, so it's worth setting honestly. Apps created through the API without a commission default to the 30% rate too.

Creation hands you the two credentials the app will use, and both stay retrievable on Dashboard → Setup — they are not shown-once secrets:

• SDK app key (gk_…) — passed to Growth.init and sent as x-api-key on every SDK and ingest call.
• RevenueCat webhook URL — paste it into RevenueCat (Project → Integrations → Webhooks → + New) and store billing events start flowing; that feed is the billing spine for entitlements, cohorts, and revenue. See RevenueCat webhooks.

The page also hands you a ready-made prompt for Claude Code, Cursor or any coding agent: it carries the API base and the app key, and asks the agent to install @fictura/sdk and call Growth.init exactly as the SDK quickstart does.

Team access is by membership: teammates see an app when their email is on it, and the dashboard's current app follows you as a cookie. There is no separate staging concept — billing events carry an environment (PRODUCTION or SANDBOX), and a user's entitlement verdict follows their most recent granting event's environment, so always check environment before trusting a verdict in production.